Privacy policy

Introduction

This privacy policy ("Privacy Policy") explains how we collect, use, store, handle and share personal data when you use superyou.ae or buy from us. We handle personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other applicable UAE laws.
The words "we", "our" and "us" refer to ANF Multinational General Trading L.L.C. ("ANF"), a company registered in the United Arab Emirates, with its office at 1405 TWR-1 Collective 1, Dubai Hills Estate, Dubai, United Arab Emirates. ANF is the controller of the personal data described in this Privacy Policy, which means it decides how and why that data is used.
The words "you", "your" or "yours" refer to any person who is using, accessing or browsing, or has used, accessed or browsed, the website at www.superyou.ae (the "Site") and/or has bought from us. Terms not defined here have the meanings given in our Terms of Service.
We sell SUPERYOU protein snacks and supplements in the UAE. Like our service, we keep things simple and easy. We value your privacy and security and follow industry standards and practices to keep the information you give us secure.

Information collection, use, handling and sharing

This Privacy Policy covers the collection, use, storage, handling and sharing of information that you share on the Site. The information we collect and handle includes:
- "Personal Information", meaning data or information relating to a natural person which, directly or indirectly, in combination with other information available or likely to be available, can be used to identify that person. It includes the details you give us while using the Site and our services, such as your name, delivery and billing address, telephone number, email address and order history.
- Information about your device and how you use the Site, such as your IP address, browser type, the pages you visit and how you arrived at the Site, collected through Cookies (see below).
We may need card details to take payment. Card payments are processed by our payment providers, and card details are not stored or used by us in any manner other than in accordance with the Terms of Service.
The information we collect is relevant and necessary to understand your needs and to provide our services. We use it to process and deliver your orders, to send you updates about your order, to help with customer service or technical support, to tell you about new products and offers we think you might be interested in (where you have agreed to this), to improve the Site, to enforce the Terms of Service, and to prevent fraud and unlawful use. We will use the information you give us only for the purposes for which it was collected, as described here and/or shown to you while using the Site.
We use your Personal Information on the following grounds: (a) to take, deliver and support your orders, because we need it to perform our contract with you; (b) to keep invoices and tax and accounting records, because UAE law requires us to; (c) to keep the Site secure, prevent fraud and deal with legal claims, where UAE law allows us to do so without consent; and (d) for marketing messages and for analytics and advertising cookies, only with your consent, which you can withdraw at any time.
We may use your phone number or email address to send you marketing messages where you have agreed to receive them. You can opt out at any time using the unsubscribe link in any message or by emailing us at hello@superyou.ae. We may still use your email address and phone number for non-marketing or administrative purposes, such as order and delivery updates, customer service, or notifying you of major changes to the Site.
You may choose not to give us your information. If you decline to provide the information needed for an order, we may not be able to provide certain services to you. We will make reasonable efforts to notify you of this at the appropriate time.
We have strict guidelines on access to the information you give us. To provide our services, we may share your Personal Information with third parties in the following cases:
- with our delivery partners, so they can deliver your order;
- with our payment providers, to process your payment;
- to help us answer questions you may have about the Site and our services;
- with our employees, contractors, suppliers and/or agents who help us provide our services to you, now or in the future;
- with third-party processors that host or process data for us, such as Shopify, our e-commerce platform;
- to help us or law enforcement agencies prevent fraud, money laundering, terrorism and other crimes. We may also disclose your Personal Information to the police, regulators or legal advisers in connection with any alleged criminal offence or suspected breach of this Privacy Policy and/or the Terms of Service, or otherwise where required by law, and we will co-operate with any law enforcement authority or court order requiring us to do so;
- for an audit of our business;
- if we sell all or any part of our business or merge with another company;
- if it is necessary for legal proceedings, or when we believe in good faith that any applicable law, regulation, government, regulatory or other authority requires it, or to protect the safety or security of users of the Site;
- to obtain advice from third parties such as auditors or legal advisers;
- with our group or affiliate companies, to further improve our products and services for you.
Some of our service providers, including Shopify (our e-commerce platform), our payment providers and our analytics providers, store or process data outside the UAE. Where they do, we transfer data only as UAE data protection law allows, relying on safeguards such as the data processing terms we have with those providers.
In addition, disclosures may be made if this was clearly stated when you gave us your information and, where required, you have given permission for it. Generally, we will disclose only the information we consider reasonably necessary. Some general statistical information about the Site's users, traffic volumes and related matters may be passed on to reputable third parties, but these details will not identify you personally.
If you submit a review, comment or feedback on the Site, we may (but are not obliged to) publish it online or offline, together with your name and any images you include, to promote our business and services. We will not publish your email address, but we may use it to contact you about your comment. From time to time, we may ask for your opinion on our services. When we run surveys, we will make sure the results do not identify you or anyone else who takes part.
What we know about you we get mostly from you. We may check the information you give us, for example to confirm a delivery address or to prevent fraud, and to make sure you comply with applicable laws and the Terms of Service.
We may also use your Personal Information to: (i) monitor, develop and improve the Site, our services and your experience; (ii) provide and administer our services to you; (iii) handle any complaints or enquiries made by or about you; and (iv) investigate any suspected breach of the Terms of Service.
You can withdraw your consent, or ask us to remove or delete your information, at any time by emailing hello@superyou.ae. Please note that if you do, we may not be able to provide certain services to you. We may still send you messages about your orders. We may keep some information in our records after deletion where the law requires it, for example order and tax records.
Payments on the Site are handled by third-party payment providers. The information you give when paying is held by those providers, who may also have access to your payment history for payments made on the Site. Payment details are encrypted, giving the highest degree of privacy and care currently available. While we cannot guarantee 100% security, this makes it very hard for anyone to decrypt your details. Please do not send full credit or debit card details to us by email or other unencrypted messages. You are responsible for protecting your password and your computer or phone against unauthorised access.
We handle all such information in accordance with applicable law. We may share aggregated information about the use of the Site that does not include Personal Information. We use standard measures to protect against unauthorised access to and unlawful interception of Personal Information. However, no website can fully eliminate security risks.
We keep your Personal Information only for as long as we need it for the purpose we collected it for: order, invoice and payment records for as long as UAE tax and commercial laws require; account information until you close your account; and marketing preferences until you unsubscribe. After that, we delete it or make it anonymous.

Use of cookies

When you use the Site, our servers (hosted by a third-party service provider) may collect information about your activity on the Site automatically through Cookies. "Cookies" are small pieces of information that a website sends to your computer or other device while you view or interact with it. We use Cookies to compile anonymous, aggregated statistics that help us understand how visitors use the Site, to see which pages and advertisements are viewed and how often, and to improve the Site. Where you have agreed to analytics cookies, we may combine information collected through Cookies with other information to understand and improve your experience on the Site.
We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes, but only if you accept them in the cookie banner on the Site. Google Analytics helps us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
You can change your cookie choices at any time using the cookie banner on the Site, and you can also control cookies in your browser settings. If you disable cookies, some features of the Site may not work.
We may also receive Cookies from our advertisers. We do not control these Cookies, and once you have clicked on an advertisement and left the Site, this Privacy Policy no longer applies. We are not responsible for Cookies set by Linked Sites (defined below), or for any misuse of information you give to Linked Sites.
The Site may use log files, including IP addresses, browser type, internet service provider, referring/exit pages, platform type, date/time stamp and number of clicks, to analyse trends, administer the Site, track user movement and gather broad demographic information for aggregate use.

Third-party websites

The Site may link to other websites or platforms ("Linked Sites") which may ask you for information. We are not responsible for how Linked Sites operate or how they handle any information, including Personal Information, that you give them. Please check their privacy policies and terms of use before sharing any information with them. To the fullest extent permitted by applicable law, we are not liable for any loss or damage you may suffer as a result of the collection or disclosure of information through Linked Sites, or of relying on any advertising, products, services or other material available through them.

Security

We take precautions to protect your information. Wherever we collect sensitive information (such as card details or other payment preferences), it is encrypted and transmitted securely using SSL encryption.
We also protect your information offline. Only employees who need the information to do a specific job (for example, billing, customer service or responding to legal requests) are given access to Personal Information. The servers that store Personal Information are kept in a secure environment.
We protect your Personal Information against unauthorised access, alteration, disclosure or destruction, using technical and organisational measures suited to the risk. Our servers are accessible only to authorised personnel, and your information is shared with our staff only on a need-to-know basis or to provide the services you have asked for. Everyone handling information under this Privacy Policy is bound by confidentiality obligations.
If a breach of your Personal Information is likely to put your privacy or security at risk, we will tell you and the UAE Data Office, as the law requires, and take steps to limit its effects.
You must keep your account details, including your username and password ("Account Information"), confidential at all times and not share them with anyone. Please log out at the end of each session and tell us immediately if you think someone else knows your Account Information. You are responsible for all activity under your account.

Registration

You can check out as a guest or create an account. If you create an account, we save your Account Information, including your profile, saved addresses and order history, so we can process your requests faster and more securely.

Acceptance of terms

This Privacy Policy explains how we handle your information. Using the Site does not mean you consent to anything. We ask for your consent separately where the law requires it, for example when you sign up for marketing messages or accept cookies in the cookie banner.
You acknowledge that some activities relating to handling information under this Privacy Policy may be carried out by our trusted third-party vendors or agents, web hosting providers, communication services and web analytics providers.
Where you have agreed to receive them, we may contact you about our products, services, offers, events and promotions that we believe may interest you, including offers, discounts and general information.

Amendments to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the new version on this page with the date it was updated. If we make an important change, for example to how we use your data or who we share it with, we will tell you by email or by a notice on the Site before the change takes effect, and where a change needs your consent, we will ask for it. We recommend that you save a copy of this Privacy Policy for future reference.

Your access to and control over your information

If you want to opt out of promotional or non-promotional messages, have any questions or comments about this Privacy Policy, want us to update the information we hold about you or your preferences, have noticed any error in the information you gave us, or have any complaint, email us at hello@superyou.ae or call us on +971 52 550 0136, Sunday to Friday, 10 AM to 6 PM GST.
At any time, you can contact us at the email address or phone number above to:
- check and edit your profile information, including Personal Information and/or Account Information;
- find out what data we hold about you, how we use it, who we share it with and how long we keep it;
- get a copy of your data in a structured, machine-readable format, or ask us to send it to another company;
- change and/or correct any data we hold about you;
- delete any data we hold about you, unless the law requires us to keep it;
- ask us to restrict how we use your data, for example while you dispute its accuracy;
- ask us to stop using your data for direct marketing or statistical surveys, or object to other uses of it;
- withdraw any consent you have given;
- raise any concern you have about our use of your data.
We will reply to your request without undue delay. If you are not satisfied with our answer, you can complain to the UAE Data Office.
We collect and keep information about your transactions and requests, based on Cookies, network information and device information, to provide adequate security, prevent fraudulent transactions, and for audit and legal purposes. This information is not made public.

Disputes

Any disputes about the collection, storage and handling of Personal Information will be governed by this Privacy Policy, the Terms of Service and the laws of the United Arab Emirates as applied in the Emirate of Dubai, and the courts of Dubai shall have exclusive jurisdiction. This does not affect your right to complain to the UAE Data Office.

Contact

ANF Multinational General Trading L.L.C.
1405 TWR-1 Collective 1, Dubai Hills Estate, Dubai, United Arab Emirates
Email: hello@superyou.ae
Phone: +971 52 550 0136

Last updated: 14 October 2026